TikTok is introducing a updated setting that permits them to cut down on the quantity of AI-made content appearing in their streams. This initiative comes as the service disclosed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global launch. This advancement comes amid a surge in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is often absurd or surreal.
Based on user feedback that many people like content made with AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to increase or decrease of that, based on their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are presently 1.3bn videos on its app labeled as made with AI. Overall, over 100 mn media items are uploaded to the service every day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of artificial media they view by opening the topic control option in the platform and picking AI-made media. Additional categories that can already be modified under the setting include politics, style, cosmetics, and dance.
AI Disclosure Rules
Its policies require creators to tag lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Additionally, the platform will from now on add an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This measure is designed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2m educational fund for professionals and institutions to develop informative material about ethical AI use. This project will benefit educational bodies focused on teaching programming and robotics.
Content Safety Approach
The platform has justified its safety measures, during debate over intentions to cut jobs for numerous safety staff in Britain. The company is planning to cut hundreds of positions in its content moderation department in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but automated tools can shield workers by eliminating the most distressing content prior to it gets reviewed by humans. The company stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
